1 Your Information
Please ensure that when making an order the information you provide is correct and complete. If you wish to make any changes to the information you have provided then please inform Wingham Wildlife Park of these immediately. However Wingham Wildlife Park reserves the right not to act on any requested changes unless it would be unreasonable not to act.
1.1 Direct Marketing
We will only contact you by email if you actively consent to this. By consenting to Wingham Wildlife Park emails or opting in to email communications, you grant us permission to use your email address to send you email marketing communication. At any stage you may choose to opt out of such communications.
If you have provided us with your postal address or telephone number we may contact you by post or telephone about our work, unless you have told us that you don’t want to receive this. Before making such calls we will always screen against the Telephone Preference Service (TPS) or, where sending letters, we will always screen against the Mail Preference Service.
Where you are registered with the TPS we will only make calls to you if you have specifically consented to receiving calls from Wingham Wildlife Park or if we need to contact you in reference to a purchase, for example if there has been a problem in processing a payment. Likewise we will only write to you if you are registered with the Mail Preference Service if you have specifically consented to receiving letters from Wingham Wildlife Park.
1.2 Third parties
Wingham Wildlife Park will not sell your data. We will not share your data for marketing purposes unless you have actively consented to this. However, in some circumstances we may need to share your details with a third party for processing. This could be if we run an event in partnership with another organisation and they need your details in order to fulfil your tickets or experience. For example, if you are taking part in a running event with us, we may need to share your details to be able to send your race pack to you. We may also use a third party to process your personal details if we need to send your data to a mailing house in order to fulfil a postal mailing to you, this could include sending you a letter about your membership.
1.3 Enhancing your supporter experience
We may use profiling and screening techniques to ensure that the communications we send you are relevant to you. This allows us to provide an improved experience for our supporters.
When building a profile of our supporters we may analyse geographic and demographic information, as well as your online behaviour and purchase history, to better understand your interests so we can contact you with relevant messages. An example of this would be looking at your location so we can share information about relevant events in your area.
You can opt out of your data being used in this way by emailing email@example.com.
1.4 Your choice
You always have a choice as to whether and how you want to receive communications about our work, products and services and ways you can get involved. If you do not want us to use your contact details to contact you in the future you can opt out of this when we collect your details or at a later time.
If you ever want to change your contact preferences, or opt out of communications, you can do this at any time by clicking the unsubscribe link at the bottom of any email from us
1.5 Legal basis for processing your personal data
In some circumstances we will collect and process your personal information using the legitimate interest legal processing basis.
Sometimes, we will need to process your data as it is part of a contract which you have entered into. For instance, if you have booked an event or animal experience with us, then we will need to contact you and take payment to enable us to provide the relevant services under the agreement with you.
However in most circumstances, we will rely on your consent when using your personal data. An example of this would be when we request your consent to receive marketing emails from Wingham Wildlife Park.
We hold your information for only as long as necessary for the purpose needed. For example if you have a season ticket with us, we will keep your details for a minimum of 12 months after your membership expires to allow us to process a renewal discount the following year, unless you decide prior to this not to renew your membership and wish for your details to be removed.
1.7 Under 18s
On some occasions we may collect and manage data of under 18’s. We will always aim to manage this data in a way which is appropriate to the age of the child and will only keep this data for the purpose in which it was collected. Children’s data is usually only collected if you hold a Wingham Wildlife Park membership.
We will always try to seek consent from the parent or guardian of the child before collecting and processing this information.
1.8 Keeping your data secure
We always ensure that we have the necessary controls in place to protect the personal data you provide us with.
We carry out regular audits of who has access to data so that we can ensure that your information is only accessed by trained staff.
Wingham Wildlife Park makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. We don’t store your card details on any Wingham Wildlife Park system. All of your personal information is encrypted as it travels over the internet. When you make a booking, you enter a secure internet site (indicated by the letters https:// in the address bar and or a padlock displayed in your web browser). When you make a payment you enter your card details directly into our payment provider’s secure web page. To protect you against credit card fraud (where someone has discovered your credit card details but do not have your card), you will be asked to enter the unique security code printed on the back of your payment card.
Sometimes we use external companies to collect or process your personal data on behalf of Wingham Wildlife Park. We carry out thorough checks on any companies we work with and have a contract in place with each of these companies to ensure that they process your information in line with our expectations.
Some of our suppliers may run their operations outside the European Economic Area (EEA). Although they may not be subject to same data protection laws as companies based in the UK, we will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to us you agree to this transfer, storing or processing at a location outside the EEA.
If requested we may need to supply your information to the police, regulatory bodies or legal advisors.
We will not share your data with any other third parties unless you have given your explicit consent for us to do so.
1.9 Your right to your personal information
Under the General Data Protection Regulation you have the right to request a copy of the personal information we hold about you. You also have the right to request that we erase any personal information we hold, where WIngham Wildlife Park has no compelling reason to continue processing this data.
If you wish to request this information please contact firstname.lastname@example.org.
We use ‘cookies’ to enhance your experience on our website. Cookies mean that the Wingham Wildlife Park website will remember you for a particular purpose and for a particular length of time.
When you’re accessing our website, your device may provide us with information about the device you’re using, this could include the type of device, what operating system you’re using and may report any details of a website or app crash. Your device manufacturer or operating system provider will be able to provide you with more details about the information your device makes available to us.
3. Google Analytics
We use Google Analytics to help us understand how visitors are using and engaging with our website and apps. This allows us to make improvements to our web services and your online experience.
The Google Analytics tracking tool uses a number of cookies to collect information and report website usage statistics and does so without personally identifying individual visitors to Google or Wingham Wildlife Park.
The information generated by the cookie about your use of Wingham Wildlife Park’s website will be transmitted and stored by Google on servers in the United States.
In addition to reporting website usage statistics, we use Google Analytics in conjunction with additional advertising cookies. We use these cookies to select advertising based on what’s relevant to you, to measure interactions with the ads we display and to improve reporting on campaign performance.
The additional advertising cookies we use include:
Remarketing with Google Analytics
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
Other integrated services
Wingham Wildlife Park will not merge personally-identifiable information with anonymous information gathered from these analytics systems unless there is prior notice and affirmative consent via opt-in from the user. When using any of these tracking tools Wingham Wildlife Park does not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected.
If you wish to opt-out of Google Analytics tracking please visit and install the Google Analytics Opt-out Browser Add-on here: https://tools.google.com/dlpage/gaoptout/
4. More Information
For more information contact us.
5. Updates to this policy
We may make changes to this policy. If we do make any significant changes to the way we collect and process your personal information we will make this clear on the Wingham Wildlife Park website, or by contacting you directly.